The first Spear’s Design for Living Awards, in association with Harrods and sponsored by Purity Vodka and Taittinger Champagne, was held on 18 May at Jack Barclay, Berkeley Square. Spear’s Design for Living Awards reflect the fact that design can and should be applied to all and any aspects of a life well-lived. Be it great or small, Spear’s look at the extraordinary and the everyday, examining the wonderful extra and the absolutely necessary. Spear’s Design for Living Awards will marry the contemporary with the classic; it will bring together the most influential figures, iconic brands and arbiters of style in a celebration of innovative pedigree and stylish living. WinkBall video reporters were there to talk to award nominees and all of those leading the industry in truly great British craftsmanship.