Adam thinks video advertising on mobiles will be very important with 4 billion people expected to have handsets worldwide.
Marketing Week Live is a unique event that provides an invaluable opportunity for forward thinking marketers from all over the world to learn, network and find inspiration from different global brands. Supported by Marketing Week, Data Strategy, new media age, pitch.co.uk, mad.co.uk and Design Week, the conference challenges marketers to take their campaigns to the next level. WinkBall Video Reporters attended the event held in Olympia, to find out from the leading marketers the benefits of digital marketing. Low cost, increased brand exposure, target audience, mass distribution, ability to monitor campaigns, make viral and send at speed are just some of those key qualities reviewed. Check out what the best in the business had to say on the first day of the conference, Wednesday 29th June 2011.