On Tuesday, 24 January 2012, Audiences London put on a free symposium for the outdoor arts sector on researching audiences at outdoor events and festivals, in association with Arts Council England, the Mayor of London and the City of Westminster. There are many challenges to carrying out audience research at outdoor events, but it’s not only possible - it's really important! Audiences London has created a new set of guidelines to support the unprecedented opportunities and activities of 2012, to help event organisers advocate the powerful impact outdoor arts can have. Find out what our speakers and delegates had to say about the event by clicking on their video interviews below.