Stone Island: Flagship Store Launch

Stone Island: Flagship Store Launch

Stone Island: Flagship Store Launch

Stone Island admirers attended their London Flagship Store Launch in Brewer Street on Wednesday 21 March.

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Stone Island: Flagship Store Launch

Event Date: 22/03/2012

Stone Island is a unique Italian designer brand from Sportswear Company, that has is hugely popular in UK ‘casual’ culture. It’s about time Stone Island launched themselves a large flagship store in London – and they could hardly have selected a better location than Brewer Street to do it. Boasting high-class sports wear and street-wear that is cool, classic and edgy – and above all: unique, with dedication to quality design and fit – Stone Island’s base belongs on Brewer Street. It compliments the other stores located nearby, with a culture of cutting-edge style that fashion forward individuals look to for inspiration. The Italian designers offer their customers confidence of high-quality clothing, with a unique and charming edge. They are leaders in innovative clothing construction, as they experiment with exclusive materials – including silk and glass – via a regulated relationship with specific fabric producers. They experiment with fabric dyeing and printing, thanks to the facilities that Sportswear Company has invested in, and this is one of the elements that Stone Island fans love the most. You never know what colours and combinations they are going to produce next, and the distinctive finishes are what make wearers proud to be representing the Stone Island brand. They offer wearers a fashion statement from their basics, so guys can make an understated fashion statement without risking overly ostentatious clothes. Their utilitarian design mentality, and prevalence within the football and music industry, is another aspect of Stone Island’s personality. The brand is well known for its military inspired attire – this is the echo of Massimo Osti’s original military influenced designs – hence the badge on the arm of most of the Stone Island clothes. Plenty of Stone Island advocates, models, and passers-by attended the Brewer Street Flagship Store Launch, to offer their glowing reviews of the brand, the clothes and the overall mentality behind the growing and glowing Italian brand. Head to 79 Brewer Street, London, W1F 9ZN to check out the new store for yourself – there’s an Oasis of choice. Just ask Noel Gallagher.